Bit Revolver

“Everthing in its place(ment)” does not discuss Radiohead, but rather a new feature in the Google AdSense program that allows you to attract more advertisers and increase competition for space on your site. The new feature allows you to target custom channels as they relate to your ad placement, and make that information available to advertisers as they’re searching for publishers. Do you have a banner strategically placed above the fold, in a high-profile spot? Shouldn’t publishers looking to purchase space on your site know that?

To create a targetable custom channel, log into AdSense, click over to Adsense Setup > Channels, and create a new custom channel. Give the channel a name, and then check off the box labeled “Show this channel to advertisers as ad placement”. A slew of new options will appear, allowing you to input various pieces of information that give advertisers an idea about the placement of any ad unit tracked with this channel. Here’s a screenshot:

Be as descriptive as you can, using details that let anyone reading about your custom channel to understand exactly where this ad unit will appear on your page, and how that benefits them as an advertiser.