Bit Revolver

Commentary On Technology

Canon Needs to Impress Their Pro-Level Customers, Like, Yesterday

The D3, D700, and Canon” is a sharp analysis of the state of professional-grade digital cameras by James Duncan Davidson. While Canon has been going after the introductory consumer-level DSLR market full-force, Nikon has managed to catch up to Canon’s line of professional-grade equipment.

My own photography is quite casual so I have not been chomping any bits — in fact, I was quite happy to purchase a brand new 5D at a significant discount — but I can definitely feel the tension in the air when it comes to the subject of a 5D successor. If Canon ever had any intentions to abandon that niche and push its users up into the 1-series bracket, then the Nikon D700 has certainly changed that game plan.

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